Survey Results Yield near-Perfect Satisfaction Scores among Users

July 6th, 2010

Earlier this week we released the findings of a survey conducted on measuring the effectiveness of the Sibu Beauty product line.

95% of respondents said that the Sibu Beauty products made their skin feel softer/smoother and would definitely recommend the product to a friend. In addition those who tried a combination of the ingestible and topical products reported a clearer, more-toned complexion.

Peter McMullin, Vice President of Sales and Marketing for Sibu Beauty commented, “We are extremely encouraged with the findings in this initial survey. These outstanding results continue to validate the extraordinary benefits our health and beauty products deliver. We value the quality and effectiveness of our products above anything else. That is the reason for our meticulous process of sourcing Sibu Beauty sea buckthorn berries from high in the Himalayan Mountains and handling them in a way to preserve the utmost freshness and nutrient density for our products.”

The sea buckthorn berry and its benefits are relatively new to the western world and studies are reaffirming that the bright orange berry boasts numerous benefits for beauty and well being. Fortified with over 190 bio-active compounds, sea buckthorn is an unsurpassed source of Omegas 3, 6 and 9 and is also a rich source of the most elusive essential fatty acid, Omega-7, a naturally occurring component that keeps free radicals at bay and a major building-block to healthy skin, and mucus membranes. Numerous scientific studies have concluded that sea buckthorn demonstrates the ability to improve hair, nail and skin tone/texture, digestive wellness and promotes healthy aging.

Sibu Beauty premium sea buckthorn berry products are 100% natural, preservative, paraben and cruelty-free. They contain no dairy, wheat, gluten, sodium, yeast or preservatives and are a naturally-sustainable resource. The Sibu Beauty trade practices promote equal and healthy relationships through a fair trade agreement that includes fair wages and safe working conditions for the indigenous people of the Himalayan mountain communities where Sibu Beauty’s sea buckthorn berries are harvested.

  • Share/Bookmark

What’s the Word on Sibu Beauty

June 24th, 2010

Summer is right around the corner! Are you ready?

It seems that lately sea buckthorn berries have begun to catch on, which means people are talking about the premiere supplier of the super fruit, Sibu Beauty.  We’ve been featured on Dr. Oz, The Doctors, YouTube, AOL, and load of health and beauty blogs across the globe.  Check out some of the highlights that have appeared online, in print, and on YouTube over the past few months to find out what people are saying about Sibu Beauty.

Online:

  • AOL Shopping featured Sibu Beauty as a hot trend for Summer in their “What’s In for Summer 2010” column.
  • Networking Witches love Sibu Beauty and continue to support the brand on their successful website.
  • Natural Mama reviewed the line and had some wonderful things to say on her blog.
  • iVillage featured Sibu Beauty’s products on their site a couple of times this year, check out this example.

In Print:

WWD

Women’s Wear Daily Article: Since the recession dammed the flood of upstart natural beauty brands, Jeremiah McElwee, senior global coordinator of Whole Foods’ Whole Body section, said newness in the segment is being driven by older brands ridding their products of objectionable ingredients and polishing up their looks.

And the brands exhibiting at Natural Products Expo West, held March 11 to 14 at the Anaheim Convention Center with a record attendance of more than 56,000 people, proved his point. Many have transformed their products inside and out. Even Whole Foods has gotten into the act, further clarifying expectations for its private-label organic personal care.

“We have really zeroed in on organics,” said McElwee. “There has been a lot of confusion in organic personal care. There’s been no standard. We finally agreed that we have to draw a line in the sand. This year, organic personal care standards will be in line with [organic] food.”

Whole Foods anticipates its in-house organic protocol will set the bar for organic personal care across the industry. Indeed, the industry continues to adapt to the retailer’s Premium Body Care standard instituted in 2008 that identified some 300 ingredients not fit for products bearing Whole Foods’ Premium Body Care logo.

Nature’s Gate is updating its classics line by removing butylene glycol and sulfates, among other offensive ingredients, from lotions, shampoos and conditioners. The Chatsworth, Calif.-based brand is also sprucing up bottles with sharper images of product ingredients and symbols indicating blends of seven botanicals. “We have big changes in the works,” said Jennifer Schweitzer, a Nature’s Gate brand manager, who revealed the redone lotions, and shampoos and conditioners, which won’t meet Whole Foods’ Premium Body Care standard, are set for a late summer release.

Desert Essence, a division of Hauppauge, N.Y.-based Country Life Vitamins, is rolling out renovated packaging in June with magnified illustrations of tea tree, jojoba and aloe vera for oil-combination, normal and dry-sensitive skin, respectively. Along with the repackaging, the brand is building upon its dominance in facial care as the brand makes the top three selling natural facial skin care products, according to SPINS data shared by vice president of marketing Wendy Lucas. New items include a $9.99 Blemish Touch Stick Concealer and a $13.99 Gentle Nourishing Organic Cleanser.

Other product launches of note at Expo West were Noah’s Natural’s Anti-Aging Beauty Elixir, at $19.99 for a 14-day supply and $29.99 for a 30-day supply, and Alba Botanica’s five-item ACNEdote line priced from $9.95 to $14.95. Emma Froelich, who joined Alba’s parent The Hain Celestial Group as vice president of personal care about a year ago from L’Oréal USA, called ACNEdote the “first full-on max strength acne launch in the natural market.” She added that Hain Celestial will feature clinical claims on its products like mainstream beauty brands, which she believes will separate ACNEdote from the natural acne remedy field.

Like Borba and Glowelle have done with beauty drinks in conventional beauty, Noah’s Naturals is hoping to lead the natural beauty drink wave starting with its acai berry and goji berry elixir that began spreading across food, drug and mass retailers, such as Wal-Mart, last month. Later this month, the Los Angeles-based brand’s first TV ads will hit airwaves to tout the elixir with 30-second, one-minute and two-minute spots. “If you don’t have the advertising and marketing to support it, consumers don’t understand it,” said Noah’s Naturals chief executive officer Noah Breman of the beauty drink category. The ads cost an estimated $2 million to $5 million.

But Noah’s Naturals will face competition in natural beauty drinks from Sibu Beauty, a young brand that, despite McElwee’s nod to older brands spurring innovation, is making headway in the natural personal care sector. Seabuckthorn berry-driven Sibu Beauty launched about a year ago and has since entered around 1,000 doors, where its top two products are Repair and Protect Facial Cream ($19.95) and Cleanse and Detox Facial Soap ($5.95). The Midvale, Utah-based brand’s beauty drink Revitalize and Renew Sea Buckthorn Liquid Supplement ($29.95), and product introductions next month are Eye Cream ($24.95), Body Cream ($13.95) and Seed Oil ($14.95).

It was not only natural brands that made news at Expo West. During a press conference March 12 put on by members of the Organic Consumers Association and the Green Patriot Working Group, it was disclosed that Procter & Gamble Co. plans to reduce the concentration of 1, 4-dioxane, a manufacturing by-product and probable carcinogenic, in 17 of 18 different Herbal Essences formulations by July this year and in the 18th product by the end of January next year.

On YouTube:

xretrozebra had this to say about Sibu Beauty products:

  • Share/Bookmark

Meet The New “It Girl” in Super Fruits

June 11th, 2010

Sibu BerriesBy now you know that Sibu Beauty is the global leader of premium sea buckthorn berry- based nutritional and personal care products, but are you still wondering: “What’s the sea buckthorn berry”?  Well it’s time to introduce you to the new “it girl” in super fruits.

The sea buckthorn berry, with a reputation for healing and used to improve digestion, promote blood circulation and relieve cough and chronic pain for over one thousand years in China, is now becoming even more famous for its numerous health and beauty benefits.

The sea buckthorn berry grows in cooler climates throughout the world and is resilient to harsh weather conditions. Sibu Beauty’s source is found high in the Himalayan Mountains at altitudes of 12,000 ft above sea level. Sibu Beauty’s experience has shown that the bright orange berry actually fortifies itself against the extreme forces of nature by producing an array of powerful nutrients from deep inside the earth and packing the nutritive properties into its bright orange berry. Fortified with over 190 bio-active compounds, sea buckthorn is an unsurpassed source of Omegas 3, 6 and 9 and is also a rich source of the most elusive essential fatty acid, Omega-7, a naturally occurring component that keeps free radicals at bay and proves vital to the production of collagen. Numerous scientific studies have concluded that sea buckthorn demonstrates the ability to improve hair, nail and skin tone/texture, digestive wellness and promotes healthy aging.

The botanical name, Hippophae L., is derived from the Greek work “hippo” meaning horse, known for strengthening horses and restoring a brilliant luster to their coats. Genghis Khan was documented as powering his army and horses on sea buckthorn by increasing their stamina and giving them the ability to recover more rapidly from combat. Women throughout the ages, in remote areas of the world, have used sea buckthorn for its protective properties against the harsher elements of nature. Today sea buckthorn is rapidly becoming acknowledged as one of the most significant functional whole food rediscoveries of the 21 st Century.

Sibu Beauty premium sea buckthorn berry products are sold in hundreds of locations including Whole Foods, Sprouts and now GNC, as well as on the Sibu Beauty website. For more information on the sea buckthorn berry, check out the video below.

  • Share/Bookmark

Sibu Beauty Now Available at GNC Stores

June 3rd, 2010

This week is a great week for Sibu Beauty, as we celebrate another milestone in our growing business.  As the benefits of the sea buckthorn berry continues to spread, people are dying to get their hands on it.  And now, it’s even easier!  As of this week you can get Sibu Beauty products at your local GNC stores, adding to our already great partnerships with Whole Foods and Sprouts.  The Sibu Beauty Revitalize and Renew Liquid Supplement is presently available into 1,300 of the most significant GNC corporate stores; 600 of these stores additionally carry Sibu Beauty’s Cellular Support Gel Caps, Repair and Protect Daily Face Cream and Cleanse & Detox Facial Soap.

Bruce McMullin, Founder and CEO of Sibu Beauty noted, “The sea buckthorn berry is the most complete superfruit available for beauty and wellness – featuring unique benefits to skin, hair, and nails. It is the key ingredient in all Sibu Beauty products. The philosophy of the Sibu Beauty line is to enhance beauty from the inside-out and outside-in with both topical and ingestible products. This matches well with how GNC, a recognized leader in health, fitness and wellness products, satisfies its discerning customers who are seeking brands that enhance their life.”

Be sure to stop in to your local GNC to pick up your Sibu Beauty today!

  • Share/Bookmark

A Journey of Discovery between a Man and a Holy Fruit, the Sea Buckthorn Berry

May 18th, 2010

Bruce_headshotWhen Bruce McMullin, founder of Sibu Beauty, made the decision to take his adopted daughter back to visit the place she was born, he never realized the discovery that would transform his future and add to the betterment of local families living high in the Himalayan Mountains.

On the journey and after a chance meeting in India with a specialist in ayurvedic[1] medicine, McMullin became increasingly interested in the benefits of the bright orange sea buckthorn berry. For over 1,000 years, this berry had earned a reputation for healing, especially in the areas of improving digestion, promoting blood circulation and relieving cough and chronic pain. It is now becoming additionally famous in the West for its numerous wellness and beauty benefits. What began as a friendly and curious exchange between cultures led to the forming of Sibu Beauty, one of the most significant and early adopters, incorporating the holy fruit’s benefits into a line of beauty and wellness products that are presently available throughout the U.S., U.K. and Canada.

The hardy sea buckthorn berry grows in cooler climates throughout the world and is resilient to harsh weather conditions. Sibu Beauty’s source is high in the Himalayan Mountains at altitudes 12,000 ft above sea level. The sea buckthorn berry endures some of the harshest climatic conditions on the planet. It is because of those extremes in temperature that the berry protects itself against the often unforgiving forces of nature and literally locks in an array of powerful nutrients drawn from deep inside earth. Fortified with over 190 bio-active compounds, sea buckthorn is an unsurpassed source of Omegas 3, 6, and 9 and is also a rich source of the most elusive fatty acid, Omega 7, a naturally-occurring component that keeps free radicals at bay and proves vital to the production of collagen. The scientific conclusion, reached after numerous studies, is that the sea buckthorn berry demonstrates the ability to improve skin, hair and nail tone/texture, digestive wellness and promotes healthy aging. The berry is becoming acknowledged as one of the most significant functional whole food “re”-discoveries of the 21st Century.

The journey didn’t stop with the passion for the berry and the inception of Sibu Beauty but also included the commitment to help the indigenous people. McMullin worked with numerous officials to establish a fair trade agreement that employs local workers by offering them better wages and safe working conditions while keeping the environment virtually unblemished. This notable effort was recently acknowledged and blessed by the Dalai Lama.


[1] A’yur·ve’dic “pertaining to traditional Hindu science of medicine,” from ayurveda “science of life”, from ayur “life + veda “knowledge.” The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

  • Share/Bookmark

Day 10: How to Save Green When You Shop Green

April 17th, 2010

By Karen Schiff | Ecobunga!

organic_appleWhat’s the top reason shoppers don’t buy green? (Hint: It ain’t cheap.)

That’s right. It’s price.

According to a 2009 survey by market research firm Mintel, the top reason consumers don’t shop green continues to be cost. Fifty-four percent of survey respondents said they would buy more green products but the products are too expensive. Hopefully, supply and demand will eventually bring down the price of eco-friendly goods. But in the meantime, what’s a frugal green shopper to do?

Here are a few thrifty tips that can help eco-conscious consumers stretch their dollars:

Finding Green Bargains

Online Coupons: Coupons for organic foods are not nearly as common as they are for conventional grocery items. However, many of the larger companies producing organic foods, such as Horizon Dairy and Stonyfield Farms, do offer coupons you can print from their websites.

Savings Books:  If you’re lucky, there might just be a local coupon book for green products and services for your metro area.  Examples include Green Zebra (San Francisco, Silicon Valley);  EcoMetro (East Bay, Silicon Valley, Denver, Portland, Seattle, Twin Cities); Green Savings Indy (Indianapolis), and the Go Green Coupon Book (San Diego).

Mobile Coupons: Mobile coupon applications are starting to go green as well, like T-mobiles Green Perks which delivers discounts on green products and services right to your phone.  Just be cautious when using automated applications like these – sometimes products slip through that are a shade short of green.

Bulk Discounts: Buying in bulk is one of the easiest ways to save money. Amazon.com, on its Green and Natural & Organic Grocery pages, offers lots of super-sized green goods — everything from 10 packs of Seventh Generation paper towels to 24 packs of Clif Kids Organic Fruit Ropes.  Plus, shipping over $25 is usually free.

In addition, many organic food companies, like Eden Foods and Rocky Mountain Organic Meats offer bulk orders through their websites. If a large quantity order is too much for your household, find a “bulk buddy” and split the order.

Sales and Discounters: Online, you’ll find lots of green e-tailers with sales pages and seasonal promotions — everyone from big names like green-living superstore Gaiam, which has a terrific Outlet section, to small mom-and-pop sites.  Other online retailers noted for deep discounts also sell eco-friendly products, like Overstock.com, Drugstore.com, and Sierra Trading Post.  Just remember, though, that sometimes the dirt in dirt-cheap isn’t always good for the earth.  Just because a company sells eco-friendly products, doesn’t necessarily mean that they operate in an environmentally responsible manner.

Free Shipping: Free shipping deals from green e-tailers offer a great value for folks who don’t live within easy driving distance to stores with eco-friendly products. Just be sure to read the fine print — restrictions usually apply.

We hope these tips help you save some green while you go green.  After all, being eco-conscious doesn’t mean you can’t be cost-conscious, too!

Karen Schiff is the co-founder of Ecobunga.com – a directory that lists hundreds of deals and giveaways for eco-friendly products, everything from coupons on organic foods to sweepstakes for hybrid cars.

  • Share/Bookmark

Day 9: What Is Green & What Makes a Product Eco-Friendly?

April 16th, 2010

by Jessica Rubino | Delicious Living

Long ago, I made what I thought to be a brilliant discovery: What’s good for the environment is also good for our bodies. That was about food, good, fresh food that doesn’t make you cringe or feel ashamed when you eat it because it doesn’t contain pesticides, synthetic preservatives, or unpronounceable ingredients. Take a broad look at our food system. Pesticides sprayed on produce can kill wildlife and harm ecosystems, contaminate drinking water, and affect our health. I have realized that certain foods make me feel better, too. Pure food, free of harmful residues and filled with nutrients, benefits your body, while being gentle on the earth. But that’s food.

Then something happened. Puberty? Vanity? I started wearing makeup, doing my hair, and applying lotion. I began to care about personal care and built a foolproof regimen on tried and true products. They were products that worked, yes … but did I know how they were getting the job done? Years after raiding my parents’ pantry for nutritional villains that also had harsh environmental impacts, I concluded I should be equally critical of what I was applying to my body. Just like with pesticides, preservatives, and other chemicals in food, many of the irritants, allergens, and chemicals in our beauty products can negatively affect both our health and our earth.

This latter discovery comes with its challenges like reading “methylparaben” on the label of one of your favorite products and trying to find a suitable replacement, one that your skin or hair like as much as your conscience. But as I have tried more and more green products, I have realized that it doesn’t take harsh, abrasive chemicals to make a product effective. “Green” personal care actually does work.

But what is green? Because it’s not a certified term, it can mean something different to each consumer. The first question I ask myself is would I eat these ingredients (and not just if threatened, blackmailed, or on a reality TV competition series)?  I think the purest ingredients are those that could just as well come straight out of your kitchen. Superfruits, chocolate, wine, and coffee are loaded with antioxidants and nutrients that help fight free radical damage to keep your skin strong and healthy. Natural oils are rich in omega-3s to sooth and condition hair and skin. I also think about where these ingredients came from, like African shea butter, which is ecologically sustainable and helps support poverty-stricken communities.

Then there is the not so fun part: looking for personal care no nos. Some ingredients have been on my radar for quite some time now because of their potential health risks (everything from allergies to cancer) and possible environmental contamination.  These ingredients include formaldehyde (in nail polish and nail polish removers), 1,4-dioxane (in shampoos, body washes, lotions, detergents), parabens (in lotions, creams, facial cleansers, hand soaps, hair conditioners, toothpastes, deodorants), phthalates (in shampoos, lotions, nail polishes), and sodium laureth/lauryl sulfate (in shampoos, soaps, and bubble baths). Others are still fairly new to me, such as quaternary ammonium surfactants, also called “quats,” found in conditioners that can cause skin and eye irritation and can also accumulate in the environment.

There are dozens of other “good” and “bad” ingredients. I recommend going to the Environmental Working Group’s Cosmetic Safety Database to get information on any questionable ingredient; typically if you can’t pronounce it, it’s worth investigating. Certainly not all of your personal care products are going to be completely green, just like not all of your day-to-day activities are entirely eco-friendly (you can measure your carbon footprint here). But for me, it started with one simple statement: What’s good for the environment is also good for our bodies. And it didn’t take long to realize that going green feels and looks pretty darn good.

Jessica Rubino is Delicious Living’s beauty and body editor. Get updates on natural beauty news, ingredients, products, techniques, and more on her Holistic Beauty blog at http://blog.deliciouslivingmag.com/blogs/category/holistic-beauty/.

  • Share/Bookmark

Day 8: The Spirit of Green

April 15th, 2010

By Mary Beth Janssen | MindBody Health & Sustainability Expert, Author

“Our personal consumer choices have ecological, social, and spiritual consequences. It is time to re-examine some of our deeply held notions that underlie our lifestyles.”

~David Suzuki

I’ve been given the opportunity to share my take on “green” here. So I’m going to riff on the true meaning of green from this one woman’s perspective–that of an organic farmgirl, deep ecologist, as well as life-long advocate of mindbody health, and voluntary simplicity. Oh sure, practically speaking, living green means we assess our energy consuming lifestyle and determine our eco-footprint, so that we can lower our output of greenhouse gas emissions into the environment. But let me propose a different slant and the real beginning point for getting your green on… Raise your spiritual footprint, and you’ll automatically lower your eco-footprint.  Read on, dear friends!

My approach to “green” may be atypical of much that is floating out there in the ether. For me, the green approach begins with our consciousness–specifically our attention and intention. I could do yet another top ten list here of ways to go green (Not to besmirch them mind you, because they have a valuable place in all this!), but unless you begin from a place of exquisite presence, and fervent intention to travel the green, sustainable, organic pathway, chances are that this may simply be one more “resolution” that falls by the wayside, or that you half-heartedly engage in. For me “green” living begins with spirit–with our soul’s deepest yearnings. Spirit is the changemaker in our lives guiding us in making the most life-affirming choices possible. We but only need to listen. To use our sixth sense. To become the witness to our actions. So my post here really is about an idea that no doubt could fix the world, if we could create a collective consciousness surrounding this. But know that the intent and action begins with you. Energy follows intention (and I’m not talking about CO2!). “Think globally, but act locally” and “pollution begins at home,” have never rung more true.  If you take those important steps in your own microcosm of the world to reduce, recycle, reuse, repurpose, etc…. it is affecting the macrocosm or the greater good. That becomes your green legacy–of leaving Mother Earth, or Gaia, a measure healthier, richly diverse and more vibrant, after you’ve left this earthly plane.

This is in essence about the spirit of green—and at its root, the inspirational message for people to realize that their inner-world creates their outer-world. And as our inner world becomes more expansive–or an amplified spiritual footprint, if you will–then our eco-footprint finds its natural balance. And there is a beautiful dance going on between them at all times. We can set out to have the best intentions in the world, however, if these intentions do not spring from a deep connection to spirit, than our sense of purpose in taking good care of the earth and all living sentient beings, may be blunted, stunted, or for naught.

This heart-centered and soulful approach nurtures great positivity and optimism. True optimism arises from a deep place inside. It comes from a real connection to our higher self. And as we all know, during these challenging times, it’s imperative that we (as a society) maintain a positive frame of mind.

In An Inconvenient Truth, Al Gore stated that if everyone in the world used our natural resources the way Americans do, we would need 5.6 planets! Where does this insanity come from? From a lack of consciousness, naturally. So therefore, let us focus on exquisitely raising our consciousness toward ecologically sound “green” living though a variety of practices and rituals, with meditation being primary. As we embrace mindfulness every moment of every day, with senses finely tuned to what we’re thinking, doing, being, deep transformation takes place.

This is why I am such a huge proponent of the yogic way. In my eyes, it is the best technology on the planet to nurture and support your inner, thus outer self. As yoga teaches us to be internally compassionate, calm, cool, and connected then the world around you will reflect that same energy. Sustainability of self, community and planet become a true path, calling and possibility. It becomes our dharma.

The Sustainability Era

Now from a practical stance, “green” has become a metaphor for all things sustainable, organic, ethical, and certainly health and safety oriented.

I’ve actually heard it said that “green is the new black.” Socioculturally, there has been a tremendous quickening in “all things green,” over the past several years—coinciding with many factors. These include mass extinction of species, natural disasters on a global level, environmental degradation, diminishing natural resources (including petroleum), deep, troubling economic instability, release of the aforementioned “An Inconvenient Truth,” environmental stewardship within our religious institutions, as well as tremendous media attention to this matter.

Sustainability and sustainable management have become the clarion call of our times. Along with the spiritual, health and social justice aspects of greening our life—economic downturn on a global level has had a resounding impact on “greening” the business sector as well, with green business websites, journals, and consultants springing up like daisies worldwide.

The “Wellness” Quotient

An integral aspect of this conversation involves remembering our “wholeness.” Wholeness is where we weave together mind, body, sprit and environment—creating a sense of balance and well-being. Large numbers of us seek to manage the stressors in our lives and engage with healing influences that will create a sense of wholeness. The sustainability movement is an integral part of this.

Naturally, this concept of “conscious care” speaks to what we call “sustainability of self,” an important precept for any one of us to understand and engage in our lives. Radical self-care is first and foremost of the “SustainAbility”  parameters for living our life. As we exquisitely care for our selves, as we nurture our selves–mind, body, and soul, we’re better able to care for and nurture others, and care for Mother Earth.

So again, the Green Spirit may be embodied through a yogic perspective–which at its core is the path to joyful living. “Green” Yoga shares those practices that nurture and support our INvironment as we strive to help the ENvironment. It grounds us in our universality, our divinity, and the interconnectedness of the whole of life. It teaches us how we need to conserve resources so that we may sustain ourselves through trying times.  You may want to consider visiting the Green Yoga association at greenyoga.org for additional inspiration.

I appreciate being able to share with you, and deep gratitude to Sibu Beauty for the opportunity. There’s plenty here to contemplate for now. We can delve deeper into the subject at a future date. With green being the color of the heart chakra–our center of love and compassion, “green” love to you all!

This is an excerpt from Mary Beth’s newest book project Raising Your Spiritual Footprint: A Yogic Perspective (copyright Mary Beth Janssen)

Mary Beth Janssen is a highly respected beauty and wellness educator who conducts seminars, workshops, and retreats worldwide. She writes for several media outlets, notably as the “Ask the Organic Beauty Expert” columnist for Organic Spa Magazine, a publication dedicated to the sustainable side of life – be that spa and wellness, food and fitness, or design and décor. Mary Beth’s most current book is Pleasure Healing: Mindful Practices and Sacred Spa Rituals for Self Nurturing (New Harbinger). You may contact her at MBJF@aol.com.

  • Share/Bookmark

Day 7: What’s In Your Makeup?

April 14th, 2010

by Duong Sheahan | Live Healthier and Happier

Do you know what’s in our makeup? Women love cosmetics; blush, bronzers, lipstick, and eye shadows in an array of colors. But, are all cosmetics created equal and there health concerns that we should be aware of? I’m always amazed at the amount of money that is spent in this industry alone; a multi-billion dollar business that markets to women and teen girls constantly promoting the newest lines. I won’t deny the fact that I love makeup and it’s like eye candy when I walk through the cosmetic department at a department store.

Over the years, I have become more aware of the dangers of some of ingredients that are in certain cosmetics that has caused a great concern. I have since replaced all of my products for those that are more natural and healthier for the skin.
While it’s difficult to avoid everything that is a health risk, we can do a great deal to minimize our exposure in our day to day lives.

We are exposed to toxins everyday just from breathing, so I understand that we just can’t get away from chemicals and toxins, etc. My goal is to educate women to look for ways to reduce as much exposure to chemicals as possible. The more pro-active we are in caring for our health, the more we can decrease the risks of various disease and cancers.

When it comes to makeup, there are several chemicals that we need to stay away from, but the three primary ingredients that we should look to avoid are:

Parabens, preservatives that have been linked to cancer
Phthalates, found in ¾ of beauty products (birth defects, reproductive problems, and more)
Talc known to cause cancer in animals

I have discovered a very resourceful website called The Cosmetics Database and it’s been beneficial in helping me to keep up with the cosmetic industry, especially now that I have a teenage daughter who loves to wear makeup. I am even more cautious about what goes on her face and skin.

There is a recent concern that certain chemicals in makeup alter teen girls hormones. I would encourage mothers with teenage daughters who experimenting with makeup and skin to read this article: Teen Girls’ Body Burden of Hormone-Altering Cosmetics Chemicals.

You can find products that rate between 0-10 (0= low hazard, 10= high hazardous). You would be surprised by some of the multi-million dollar products that rate in the 9-10 categories for harmful chemicals.

Click to see if your make up is listed in the health hazard rating: Makeup
You can also select any of the categories above to find out whether the products you are using are low hazard to high hazard.

The latest marketing campaign seems to be promoting natural makeup. I see all sorts of makeup in the cosmetics isle at retails stores claiming to be “natural”. Beware of the ads that claims that beauty in the bottle or jar has is natural.

Find out what’s in your makeup here.

If you see any of the ingredients listed and the health hazards associated with it, I would encourage you to take the necessary steps to replace it with something that not only enhances your beauty already, but will help you to live healthier and happier in the long run.

**Check for hundreds of makeup and skincare products in The Cosmetics Database that are in the low hazard zone.

Duong Sheahan is a mother to three children living in the Chicago area with passion for healthy living. Duong is an inspirational and health blogger at her site: Live Healthier & Happier to educate, encourage, and power people to achieve optimal health from the inside out. Duong worked for one of the world’s most renowned health experts, Jordan Rubin (NYT bestselling author of Maker’s Diet and Perfect Weight America), coordinating the Perfect Weight America Tour around the country as well as their Women’s Weekend of Wellness. Duong’s priority is her dedication to ensuring that her family receives the best care that will ultimately help them to live healthier and happier.

  • Share/Bookmark

Day 6: Which Ingredients Should We Look Out For?

April 13th, 2010

by Michele Borboa | SheKnows

From the foods we eat to the products we put on our skin, our health depends on our vigilance in avoiding dangerous additives, preservatives and other toxic chemicals. Opting for fresh, locally sourced, organic foods is a given, but what about packaged goods or the beauty items we use with the hope they are nourishing our skin? Reading labels is our best defense.

Food ingredients to avoid

High fructose corn syrup: Added to packaged foods, desserts and drinks, high fructose corn syrup (HFCS) may be a cheap sweetener, but our waistline and health may pay the price. Though research is riddled with conflicting evidence regarding the impact of HFCS on metabolism and weight gain, there is emerging evidence that this ubiquitous sweetener can lead to heart disease, kidney disease and diabetes. Best to be safe and opt for fresh or homemade foods or products with natural sweeteners.

Trans fat: The real “bad boy” of fat, trans fat has been shown to raise LDL cholesterol and increase the risk of heart disease as well as lower good-for-you HDL cholesterol. The American Heart Association warns that our trans fat should be no more than 1% of our total fat intake. Since the beginning of 2006, food manufacturers must list the amount of trans fat on food labels, making it easy for you to steer clear of processed foods made with this heart-harming fat.

Refined grains: We wouldn’t buy a bike or a car stripped of the fundamental components that make it operable, so why would we want to consume grains that are devoid of their healthiest components? Enriched or bleached flour have been stripped of fiber and nutrients beneficial for overall health. Even though many bread products, cereals, pasta, and baked goods are made with refined grains, you can find whole wheat and whole grain products if you read labels. Opt for labels listing 100 percent wheat flour and at least 3 grams of fiber, and avoid “enriched” or “bleached” flour products with minimal fiber per serving.

Artificial colorings: Our kids may beg for the neon blue juice or brightly colored hard candies, but these “colorific” products could be doing them harm. Studies have suggested that artificial colorings – Yellow 5, Red 40, Blue 2 to name just a few – may lead to cancer, allergies and other maladies, but aren’t dangerous enough to be banned from use in foods and drinks. Since many products with artificial colorings aren’t necessarily the healthiest in the first place, limit or eliminate their place in the family diet or choose products that are naturally hued.

Sodium nitrite: Used as a preservative in many meats and meat products, nitrites have been suspected of causing cancer. Research is inconclusive but with the availability of nitrite-free products, why run the risk? Fresh, organic meats are preferable, of course, but when you do reach for processed meats, grab the ones with labels indicating the products are nitrite-free.

Monosodium glutamate (MSG): If you frequently experience migraines, nausea, shortness of breath or irregular heart beats, after eating certain processed foods, check the labels. Added as a flavor enhancer, MSG does cause adverse reactions in people who are sensitive to it. Research hasn’t concluded that MSG poses a health risk, but you can avoid it by choosing MSG-free products.

Artificial sweeteners: We’ve committed to comprising our diet with whole foods and minimally processed products, so why counter our efforts by consuming eats and drinks made with artificial sweeteners? Even if these products have fewer calories than traditionally sweetened goods, artificial sweeteners, such as saccharine, aspartame, sucralose, and acelfame, may pose a danger in high quantities.

In addition to following a healthy diet based on whole foods, being vigilant in reading food labels is the best way to avoid potentially health-damaging ingredients added to many of the processed and packaged goods within our grocery shopping reach.

Michele Borboa, the food and health editor for www.SheKnows.com and www.ChefMom.com, is a health and wellness expert, personal chef, and freelance writer specializing in food and fitness in Bozeman, Montana. You can reach her at michele.thompson@sheknows.com.

  • Share/Bookmark

Day 5: Harnessing the Beautiful Power of Natural Foods

April 12th, 2010

by Charu Suri | Butterfly Diary

In this age of store bought goods, we often forget we can get some good, wholesome skin nutrition from the soil and from our fridge. Organic fruits and vegetables ensure beauty from the inside and out. Think of organic foods as precious bounty that you can use to also make beauty recipes in your kitchen.  By ensuring that you ingest (and sometimes slather on your face) only the finest of natural foods, you will reap the benefits of a purified way of living and will see a rapid change in your appearance.

Why is picking the right natural foods of vital importance? Our bodies can break down some toxic chemicals, but not others. Some natural advocates believe that when organic substances are applied topically or ingested, they are like an assault to your body. This is why choosing our natural foods is of great importance.

Caring for winter’s Dry Skin, the Natural Way

In the winter, there’s no question that hydration for the skin becomes the main concern. Fine lines appear mysteriously like ghosts. Applying makeup is difficult because your skin’s canvas is parched. This is because of your skin glands slowing down in producing essential oils.

To recharge your skin from within, remember to shop for items that contain good saturated fats such as organic almonds and cashews, taking care not to overindulge in them on a daily basis. Make sure you look for the organic label when you pick out ingredients.

A simple recipe to make that will give you soothing moisture is one with almond milk, coconut oil and olive oil. Almond milk is rich in Vitamin E and therefore has rich moisturizing properties for the skin. Simply create a blend with these ingredients and apply as a daily or weekly hydrating mask (the frequency should vary with the amount of intensive moisture your skin needs.

In a small cup, combine the almond milk and honey, then add the mineral water. The aim behind this recipe is to wash the face and neck with the cleanser at night. Rinse off with warm water.

In the winter, you should not use a toner if you have particularly dry skin.

Other natural foods beneficial for winter’s dry skin

Avocado is beneficial as a standalone mask or a moisturizer because it contains vitamins A,D,E and a bounty of minerals. Coconut oil is also a good skin softener. Blend both together to heal dry skin, along with a dollop of yoghurt.

There is an ingredient that few women would associate with good skin because it’s usually found in bars: cognac. Cognac can help tighten pores and because it is distilled using white wines produced in the Cognac region of France, it is also warming to skin’s arteries and can stimulate the circulation.

If you mix egg yolk and cognac and cottage cheese along with honey you have a rich and effective self-heating mask that you can leave for 20 minutes. Finish by rinsing off with warm water.

Complement Your Beauty Routine with a Natural Spin

Natural beauty recipes take time to do, so you cannot expect to perform them on a daily or even weekly basis. These garden-grown ingredients should find a way into your beauty routine naturally and gracefully, and complement your already existing anti-aging and moisturizing efforts. As we’ve mentioned before, remember to use sunscreen, and drink several glasses of water a day. Beauty is as much from within as it is from the exterior.

Here are some natural food recommendations that address specific beauty concerns:

Pear: Pears contain a cartload of Vitamins C and K, and are great for healing bruises and dark circles. The saying may be “an apple a day keeps the doctor away,” but eating a pear a day may keep your skin recover faster while staving away the need for Hylexin.

Apple Juice: The juice in apples contains a good and well known exfoliator called malic acid. Drinking organic apple juice is definitely effective in cleansing your system; but using apple juice as a natural exfoliant will leave your skin feeling a little tingly but naturally luminous.

Heavy Cream: While this can certainly clog pores, using some in judicious quantities can be extremely hydrating. Plus, you can whip your house-made latte when you’re done catering to your face.

Dill: Dill has several uses, apart from Italian cooking. It is effective at curing bad breath and when combined with cucumber, it makes a killer face toner. We’re not recommending that you ingest vast quantities of dill, but rather keep it in mind as an herb of choice in preparing your meals.

Yogurt: Live cultures are great for the skin, and it also imparts a cooling effect if you’ve been out in the sun too long.

Cocoa Butter: This is a great emollient and great particularly for the under eye area which is thin and in desperate need of moisture most of the time.

Carrot: Carrots contain an amazing load of vitamins and minerals for the skin. Carrots are not only good for better eyesight, but also make great sources of antioxidants. As for using carrots in a homemade beauty recipe, boil carrot pieces and mix them with plain yoghurt, and you’ll have a delicious moisturizer ripe for the application.

Mint: A fixture in herb gardens, mint is energizing and soothing at the same time. Mint also helps remove excess oiliness and acts as an astringent to skin.

Charu Suri hosts Butterfly Diary, which is described as a beauty blog for social butterflies everywhere, with a touch of lifestyle and culture.

  • Share/Bookmark

Day 4: Green Washing

April 11th, 2010

by Jennifer Taggart | TheSmartMama.com

The beauty industry has been embracing the green movement. Or at least pretending to do so. Both green and conventional products tout the benefits of “natural” ingredients – seaweed, tea tree oil, rose, coconut, Shea nut, and more.

Beauty products lure us with their siren song of promises. Promises of shinier hair, rosier cheeks, sexier lips, and softer, younger, smoother skin. And they make us spend an astonishing $60 billion dollars per year.

To get us to spend that money, the beauty industry has embraced all things natural. Some 70% of us believe natural products will improve our health. Think about it. Who wants to buy a body scrub marketed as containing potentially carcinogenic ingredients derived from ancient fossilized organic materials? Instead, we would prefer to buy a body scrub touted as containing seaweed and featuring a sleek woman playing in gently lapping waves, despite the fact that the product may contain polyethylene plastic beads that contaminate our ocean. We will spend money on products claiming to be “natural”, “all natural”, “naturally derived” or “nature inspired” to name just a few, despite the fact that all of those claims are meaningless.

Most of us expect beauty products claiming to be natural to be composed of plant based ingredients, not petroleum-based synthetic ingredients. But we would be wrong. Just like those happy California cows really don’t spent their days freely strolling in green rolling pastures, chewing grass, but instead are penned in crowded conditions, standing in urine and faces, many so-called green and natural beauty products are neither green nor natural. The natural seeming names or pictures fool us, and it easier to believe the marketing than to decipher the complicated chemical ingredient names. Take Johnson’s Soothing Naturals hair and body wash sounds great, right? It is marketed as being made with PUR-E, a unique form of pure Vitamin E blended with plant extract and minerals. The ingredients include a myriad of petroleum derived and petroleum processed ingredients, including PEG 80 Sorbitan Laurate and propylene glycol, not to mention ethylparaben, propylparaben, methylparaben, and synthetic fragrance, which most likely contains hormone disrupting phthalates.

Greenwashing, or spinning products or policies as environmentally friendly when they really aren’t, is rampant in the beauty industry. Many cosmetic manufacturers change the name of a product or packaging to make the product seem more environmentally-friendly without any true positive environmental effect simply to increase profit.

Why don’t we make cosmetic companies accountable? The beauty industry’s rampant greenwashing may be due, at least in part, to our nonchalance. The majority, some 86% of us, believe that the products on store shelves are safe. We think that they have been vetted by some government agency and deemed safe. We believe that if we buy products from trusted household brands, the products are safe and free of carcinogens, mutagens or other toxic agents.  But that safety guarantee just isn’t true for the most part when it comes to cosmetics.

The US Food and Drug Administration (FDA) is vested with responsibility for cosmetics. Contrary to what most of us believe, the FDA does not review cosmetic products or cosmetic ingredients before they are put into commerce. As the FDA readily admits, a cosmetic manufacturer may use essentially any raw material and market it without FDA approval, except for colors and certain prohibited ingredients. The FDA has only banned 9 ingredients and regulates some color additives, as compared with the European Union, which has banned or controlled over 1,100.

In other words, the FDA’s regulations let the cosmetic manufacturers to determine whether their products are safe. The cosmetic industry relies mostly upon the Cosmetic Ingredient Review (“CIR”) panel, which is funded by the member companies of the Cosmetic, Toiletry and Fragrance Association.  Its recommendations regarding safety are just recommendations, and can be ignored. Also, the CIR’s main focus is ingredients that cause allergic or irritant responses, not cancer or reproductive or developmental toxicity. One analysis of the CIR’s ingredient review found that of the ingredients approved by the CIR for use in cosmetics based upon sensitization, 14% also had some data indicating cancer risk. Yet, the CIR panel still chose sensitization as the area of concern, not carcinogenic potential.

And yet, we still believe the products are safe. We don’t demand change. We continue to shell out money for products that aren’t green and are far from natural. (Of course, just because a product is natural in the true sense of that word doesn’t mean it is safe or environmentally friendly.)

The companies may be guilty of greenwashing, but we are the fools that buy the products.

We believe paraben-free is enough, without looking at the other ingredients.

We see an organic, fair trade ingredient claim, and ignore all of the other synthetic ingredients.

We worship false labels.

Take Sephora’s natural logo and standards, Naturally Sephora, which earned Sephora the dubious distinction of being named one of the four biggest enviro-scams. The products are advertised as being free of certain ingredients. For example, Tarte’s cheek stain is marketed under the Naturally Sephora logo as formulated without petro-chemicals, yet the first ingredient is propylene glycol, a petrochemical. Propylene is produced from propylene oxide, which comes from propylene (or propene), produced from, you guessed it, petroleum, natural gas or coal.

And it remains a best seller, with nary a complaint.

To get rid of greenwashing in the beauty industry, to get rid of the hype, we must demand products that are, in fact, green and/or natural. We cannot worship false labels.

To go non-toxic, you must read the ingredients. Don’t be fooled by advertising. You may also want to invest your money with companies that have signed the compact stated by the Campaign for Safe Cosmetics. The companies that have signed the pledge agree to formulate their products with ingredients that are not known or suspected of causing cancer, mutations, birth defects or other adverse health effects.

And if you want green products, then you must consider the packaging, sourcing of materials (for example, palm oil may not be sustainably sourced and can contribute to the destruction of endangered orangutan habitat), transportation and disposal.

It is a lot to consider. But it is our money. Let’s make it count.

Jennifer Taggart is the founder of TheSmartMama.com, a blog that allows Jennifer to write about her passions – green parenting, environmental hazards, etc.  You can contact her at jennifer@thesmartmama.com if you have questions or want more information.

  • Share/Bookmark

pageTracker._initData(); pageTracker._trackPageview(); } catch(err) {}